Venture Together
We were briefed to create a global digital platform for J&B whiskys. Directed at a younger cosmopolitan audience, we created a new website and content platform.
CLIENT J&B YEAR 2016 ROLE CREATIVE DIRECTOR
THE IDEA
We wanted to retain the story of how J&B was created, the story of collaboration, so the '&' became a symbol across everything. We treated the branding the same, retaining the bold brand colours but pushing them front and centre.
THE SITE
Mobile first with rich new photography, we used hands as a device to get across the togetherness of experimentation. The site is simple, clear and unfussy.
MADE TO MIX
Using the hands we created a series of video how to's for the site and social - bright punchy and playful we wanted to keep in mistakes and show cocktail making as fun.
CONTENT PLATFORM
Whether its simply cocktail making, kickstarting a new business venture amongst friends, hackdays for good; Venture together will be a platform for content across the globe for J&B ... First stop making music at the Festival Internacional de Benicàssim.
