A reimagining of Impulse fragrance on digital channels. With a new art direction, we scrapped the website, hooked up with music star Anne-Marie and recruited an influencer squad.
CLIENT IMPULSE YEAR 2017 ROLE CREATIVE DIRECTOR
ANNE-MARIE X IMPULSE
We hooked up with Anne-Marie to launch Instant Crush, creating a SnapAd and an impulsive interview for VOD.
We threw out the old .com site and replaced with Tumblr.