More Life in the Dark


Diageos first iAd, we wanted to create something not only bepokely filmed and designed for the iPhone (unlike all previous iADs) but also useful. The iAd helps you literally find more life in the dark by suggesting nights out geolocated to your phone. This was picked up by Campaign as one of their top 10 pieces of digital in 2011.





From peanut conversions to ordering a pint at a noisy bar, our mysterious protagonist led users through life in the dark, utilising the phone's geo-location to serve up suggestions, to carry on the experience.