Pick up lines


The Dog's Trust asked us to create a campaign for parks up and down the country to try and get people who don't pick up their dog poo, to do it.  Talk about a shit brief.



Most campaigns previously have used scare or shock tactics to guilt owners into picking up the poop, but we tried a different insight, by getting their best friend to preemptively thank them for doing it. Cue some romantic pooetry and mushy pick up lines from their pooch.

The campaign even got a mention on breakfast TV.