Confidence is...
A campaign to promote Nissan's after sales services; across DM, letters, brochures, showroom posters and CRM/eCRM. Quite an art directional change of style, given their usual reliance on stock photography at the time. Some nice visual puns at work here to make the rather dry subject matter look interesting.
CLIENT NISSAN YEAR 2011 ROLE ART DIRECTOR/ILLUSTRATOR
