Lynx Zero

 

A fun little one day campaign for April Fools Day for Lynx. Playing up the mystical Lynx Effect, by removing it in our new 'diet' edition body spray.

CLIENT  LYNX  YEAR  2012  ROLE  ART DIRECTOR/DESIGNER

lynxzero presslynxzero press

THROUGH THE LINE IDEA

In order for the joke to stick, we took out a full page ad in the Sun , and updated the brand website with a new product page.

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We also created a series of ads for the product that played on old Lynx ads.

 

And created digital display ads across male publications.