18 years of Africa


The can becomes a man - 18 years of an iconic fragrance: Lynx Africa. We partnered with 18 artists to create 18 celebratory pieces of content. From videos to gifs to sculpture, all wild, wicked and weird - brought together on a bespoke Tumblr.


lynx africa1437322914192lynx africa1437322914192

Dear Jim,

Please paint us a scene from 1995 where Robert de Niro and Al Pacino are having a Heat style shootout with Nerf guns in Bobby D’s teenage bedroom.

Probably my favourite ever brief to write...

chrome framechrome frame
Lynx Africa 18 (20131216)Lynx Africa 18 (20131216)