Show Pasta some Passion
Bertolli tasked us with launching its new sku, Bertolli with Butter. We figured we needed a proper usuage occasion and one we couldn't just stir up. So we turned to Italian chef, and most passionate persion i've ever met - Genarro Contaldo to help us launch it.
CLIENT BERTOLLI YEAR 2016 ROLE CREATIVE DIRECTOR
Working with Genaro, we created a simple key recipe that utilised the Amalfi coast tradition of mixing butter with olive oil. This became the hero across a series of press ads, TVCs and digital content, used across Europe.
We even created a recipe book that became a magazine insert across food titles.