M Launch

 

The Launch of the Infiniti M - with no access to the car we created a campaign that appealed to the 5 senses (shokkaku,  choukaku ,  shikaku ,  kyuukaku & man'etsu) . Featuring a rather nice CG film , an immersive interactive microsite, and a lot of digital display.

CLIENT  INFINITI  YEAR  2012  ROLE  ART DIRECTOR

THE MICROSITE

We built an immersive experience taking in all the car features in a hyperreal world. Utilising the user's microphone to blow at a surreal dandilion to show off the fresh aircon system , recomposing the music with their mouse to showcase the Bose system and getting all touchy feely with the leather interior.

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DISPLAY

Here's a few examples of the banners we created for the campaign.

I wanted to also share the route that never was...