The AJ Lynx Drop
To create some hype around the new Anthony Joshua Ltd ed. Lynx fragrance we hid a 1000 cans up and down the country, all fans had to do was be in the right place at the right time.
CLIENT LYNX YEAR 2017 ROLE CREATIVE DIRECTOR
The first to the locations unlocked content in the site, from ltd edition cans to AJ memorobilia and 5 special hand signed cans.
Across our owned channels we released clues to followers
The 5 hand signed cans were hidden in places of significance to AJs 10 year journey. Those who found them got tickets to the fight at the end of the campaign.