Chaos Island masthead
To launch the Lynx Chaos Island campaign I worked on a YouTube masthead that allowed users to take control of a speedboat to get to the island - the twist you could control from your mobile using some clever 2nd screening tech magic.
CLIENT LYNX YEAR 2013 ROLE ART DIRECTOR
The masthead exceeded the average interaction rate by 25%. And clocked up 14 million impressions and a 13% interaction rate (over 5x the DoubleClick benchmark). And won a Webby Official Honouree for Best Use of Online Media. We even got a nice email from a big cheese at Google congratulating us on a media first.