Unleash the Chaos
We needed to launch Lynx Attract male and female variants - It became a big social and video campaign and Lynx's most successful ever product launch. It won 2 Silver DMAs for best launch campaign and FMCG Campaign and a Rev award for best FMCG launch, and was short listed for 2 Campaign Big Awards.
CLIENT LYNX YEAR 2014 ROLE ART DIRECTOR
Whilst the TVC suggested chaos was everywhere due to the new fragrances. In reality this obviously wasnt true so we had to get busy, guerilla style and get creating chaos...
We created a lot of organic social content, setting up and closing down fake dating websites, setting up a chaos bunker, making a HTML5 chaos training game, doing some 3D street chalk art and creating tips for chaos safety.