Hold that Train
TMW's first Hackday - The brief; create an April Fools Joke.... Presenting 'Hold that Train' an idea more than enough to get up the nose of middle England - What if for a premium subscription you could delay your commuter train by a few minutes via your phone? The idea nicely resolved as a PR stunt to raise awareness of people delaying trains by holding doors. Oh and we won.
YEAR 2012 ROLE CREATIVE