Just Because
Why should guys wear a fine fragrance every day? Turns out there really isn't one reason, on a super tiny budget we created 365 daily justifications to wear Lynx Daily Fragrance. Because hair cut, because new shoes, because big-ish meeting...Just Because.
CLIENT LYNX YEAR 2017 ROLE CREATIVE DIRECTOR
Everyday across social channels for a year, we're giving guys another small or big reason for smelling good.
