Intimate Sessions
A pitch winning idea that I worked on - the brief; engage a youth audience with a more premium Durex product - The idea was simple; the product is thinner and gets you closer, so we created a series of intimate gigs where you could get closer to the music and each other.
CLIENT DUREX YEAR 2014 ROLE CREATIVE DIRECTOR
LOOK & FEEL
We worked with a light studio in Germany to create a bespoke lockup for the campaign and a visual device across all the comms and events.
BIG ACTS SMALL VENUES
We signed up some big names, including Wretch 32, Aluna George & Lianne La Havas to play exclusive gigs in small intimate venues up and down the country.
LIMITED TICKETS
With limited tickets on offer we created digital display & festival programme ads which directed our audience towards a microsite to claim theirs.
For the majority of our audience who could'nt make the events, we partnered with NME to capture and distribute content.
ON PACK
We even got to release an onpack offer to get tickets first.
The campaign idea extended into Facebook with gig related content but also posts that connected music with sex.
