Show Pasta some Passion
Bertolli tasked us with launching its new sku, Bertolli with Butter. We figured we needed a proper usuage occasion and one we couldn't just stir up. So we turned to Italian chef, and most passionate persion i've ever met - Genarro Contaldo to help us launch it.
CLIENT BERTOLLI YEAR 2016 ROLE CREATIVE DIRECTOR
Working with Genaro, we created a simple key recipe that utilised the Amalfi coast tradition of mixing butter with olive oil. This became the hero across a series of press ads, TVCs and digital content, used across Europe.
For extra reach we partnered with Jamie Oliver's Food Tube to create native content that supported the launch.
We even created a recipe book that became a magazine insert across food titles.
SHOPPER
In store we created a toolkit for local markets to direct consumers to try stiring BWB into their pasta dishes.