Ready to Play
A campaign for Simple to appeal to a teen audience, we created a series of SnapAds, VOD and Insta stories that positioned the range as the permission to experiment with loads of looks, with the reassurance these looks could be wiped away in no time, ready to play again...
CLIENT SIMPLE YEAR 2017 ROLE CREATIVE DIRECTOR
SNAPCHAT
Girls could swipe up from the ads to 'get the look' with Simple products on hand to allow them to experiment, and make mistakes, with no drama. We also created a Lens for the Halloween weekend.
DOOH
The campaign even extended into out of home across shopping centres and the Capital Summertime Ball
Creating a series of eycatching gifs for social channels
THE LITTLE MIX - REMIX
The campaign was so effective that in 2018 we had an opportunity to bring it back with the girls from Little Mix - 'Mix up your Make up' lived across VOD, DOOH, Snap, Insta and POS.