M Launch
The Launch of the Infiniti M - with no access to the car we created a campaign that appealed to the 5 senses (shokkaku, choukaku , shikaku , kyuukaku & man'etsu) . Featuring a rather nice CG film , an immersive interactive microsite, and a lot of digital display.
CLIENT INFINITI YEAR 2012 ROLE ART DIRECTOR
THE MICROSITE
We built an immersive experience taking in all the car features in a hyperreal world. Utilising the user's microphone to blow at a surreal dandilion to show off the fresh aircon system , recomposing the music with their mouse to showcase the Bose system and getting all touchy feely with the leather interior.
DISPLAY
Here's a few examples of the banners we created for the campaign.
I wanted to also share the route that never was...
