Hair by Lynx
A series of short how to films to promote Lynx's hair product range - these were an opportunity to art directionally and tonally move the brand into a more grown up male grooming space.
CLIENT LYNX YEAR 2013 ROLE ART DIRECTOR
GOOGLE HAIRCUT
We looked at the most popular google searches for cuts for guys and created our content on the back of this data.
No huge idea, just nice grown up grooming stuff for Lynx for a change.
