Get your Team out
With the help of the England Rugby captain Lewis Moody, we inspired rugby fans to get their own team out to the pub to enjoy a Guinness, and watch the 6 nations.
CLIENT GUINNESS YEAR 2012 ROLE ART DIRECTOR
THE FILM
To kick things off Lewis delivered a passionate pep talk to his team...
PERSONALISED FILMS
We created a Facebook app that allowed users to create their own personalised team talk from Moody. By picking your friends based on their personalities they received a bespoke film. The app put names on shirts and a pub plan on the tactics whiteboard.
We supported the digital stuff with some on trade posters and bar mat messaging
