Always on
When I ran the Durex account, the bulk of the work was always on for social. Playing cat and mouse with their legal team and the right side of filth. Fun times.
CLIENT DUREX YEAR 2012-14 ROLE CREATIVE DIRECTOR
DOING IT OUTDOORS
On International Pillow Fight Day, we scored a guerilla PR win by sending down a team to Trafalgar square armed with branded pillows - the result, we got all the coverage as if we had organised the event.
GOOD HEAD..LINES
When Lance Armstrong admitted he used performance enhancers, we reacted with a post that questioned whether he'd admit to using ours too. Within 8 hrs we got it into print alongside Lance articles.
GET PHYSICAL
T-shirts, sexcercise workout posters and novelty towels. We got to create a load of fun real products and give them away to fans.
MINI CAMPAIGNS
Occasionaly we got to launch a new product in digital, here's one example were we built one of those parallax scrolling websites for a new lube launch - obviously this one scrolled smoother than most.
Here's some random posts, there were 100's, obviously I'm still annoyed they could'nt/would'nt run a load of rather cheeky ones.
