Chick vs. Bunny
What's more fluffy than cakes made with Stork with Butter, an Easter chick and bunny obvs. We got the nation baking with Stork at Easter and along the way gave the brand a good kick up the we're-still-relevent scale.
CLIENT STORK YEAR 2016 ROLE CREATIVE DIRECTOR
INFLUENCERS
We recruited ex GBBO bakers @theboywhobakes & @thePinkWhisk to join #teamChick and #teamBunny and share their bakes.
BRITAIN BAKED
Up and down the country, people got baking including a large proportion or virgin bakers. All sharing their results with us...
HEY CUPCAKE
Along the way we treated bakers with personalised shout outs from the chicks and bunnys.
BAKE YOUR VOTE
Every bake acted as a vote - and 60,000 votes later we had a winner.