18 years of Africa

 

The can becomes a man - 18 years of an iconic fragrance: Lynx Africa. We partnered with 18 artists to create 18 celebratory pieces of content. From videos to gifs to sculpture, all wild, wicked and weird - brought together on a bespoke Tumblr.

CLIENT  LYNX  YEAR  2013  ROLE  ART DIRECTOR

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Dear Jim,

Please paint us a scene from 1995 where Robert de Niro and Al Pacino are having a Heat style shootout with Nerf guns in Bobby D’s teenage bedroom.

Probably my favourite ever brief to write...

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Lynx Africa 18 (20131216)Lynx Africa 18 (20131216)