Now that's Adulting
How do you convince a 20 something female audience that Kinder Bueno is not for kids? By telling them its the reward for being an adult-ish. Jumping on the culture of Adulting. We created the anthem to begrudging adulthood.
CLIENT KINDER BUENO YEAR 2017 ROLE CREATIVE DIRECTOR
YOUTUBE 10'
Shorter vignettes
GIFs for social channels
INFLUENCERS
We challenged a series of YouTubers to take part in an Adulting quiz we specially created and sent to them, in turn they got their followers to take part.
COOKING DINNER WITH MORE THAN 5 INGREDIENTS?
The campaign was supported with on street sampling, and a Hello Fresh partnership.
