Infiniti.eu
For 4 years I was the lead creative across the Infiniti Europe account. At the heart of this was the multi language website, eCRM programme, microsites and alot of display ads.
CLIENT INFINITI EUROPE YEAR 2008-2012 ROLE DESIGNER & ART/CREATIVE DIRECTOR
4 GENERATIONS OF WEBSITES
I designed and built in Flash/HTML, two brands sites before the full launch of the global CMS site.
The site required regular UX and content updates which I oversaw.
The latest iteration...
APPS
We launched two generations of smartphone and IPAD apps too, these included configuration tools and CG film.
DEALERSHIPS
I worked on a prototype for an augemented reality app for dealerships, potential customers could scan over the cars and receive a tour of the models by Sebastian Vettel and his engineers and explore 3D cut aways.
We also created tools for dealership configuration stations, utilising digital assets from the website.
VISUALISER
A pure CG configurator microsite, users could change colours, trims and explore optional extras.
DIGITAL DISPLAY
I must of created 100s of banners whilst on this account , all in multiple languages. From basic MPUs to interactive full page takeovers.
ECRM
I also worked on multi language email programme , guiding prospects through the purchase funnel.
