Millionth Lynx Effect
To celebrate the Millionth Lynx Facebook fan we triggered the ultimate Lynx Effect - a Rude Goldberg machine full of classic Lynx and pop culture references which we asked our true fans to spot - Just 54 takes required!
CLIENT LYNX YEAR 2013 ROLE ART DIRECTOR
FOR THE FANS
Hidden amongst the film were a load of Lynx of old references, postcards from Java to chocolate action men. It took months to plan and weeks to build - one of the most fun projects i've worked on.